Some collabs make noise. Others burn rubber and leave a trail of smoke.
Back in November 2021, Broken Promises teamed up with Mattel and Zumiez for a limited-edition Hot Wheels drop that defied all expectations. Only 7,000 die-cast cars were produced, and before you could even blink, they were gone. No restocks, no second chances—just a frenzy of collectors, streetwear heads, and resellers scrambling to get their hands on a piece of history. Prices skyrocketed on StockX, with resales climbing to wild numbers.
But this wasn’t just any Hot Wheels collaboration. Mattel handed over the creative keys, letting Broken Promises reimagine some of their most iconic die-cast cars with an aesthetic that screamed rebellion, attitude, and street culture. The result? A full-scale Zumiez rollout, a feature in their seasonal catalog, and a collector’s item that instantly became legend.
Taking It to the Next Gear
After that first drop set records, 2022 brought the heat again—but this time, the stakes were even higher. A million pieces. Nationwide availability. Custom blister packaging. The hype wasn’t just real—it was unstoppable.
And then? We went digital. The Broken Promises x Hot Wheels collection made its way into Hot Wheels Unleashed 2, giving fans a chance to take these customized rides to the virtual streets. But why stop at pixels when you can make a real statement?
A Full-Throttle Flex
Broken Promises didn’t just design cars—we built one. A real Monte Carlo, decked out with the same gritty, high-octane graphics from the collection, hit the pavement as the ultimate flex. To make things even crazier, we raffled it off to Zumiez employees, because what’s better than wearing the drop? Driving it.
Beyond the Hype: What’s Next?
This wasn’t just a one-off stunt. It was proof that when fashion, nostalgia, and car culture collide, the results are explosive. So, what’s next? If the past two drops are any indication, the road ahead is wide open.
Would you cop if we did it again? Or better yet—what classic Hot Wheels car would you want to see reimagined next? Drop your thoughts.
