Some stories never die—especially when they’re as iconic as Dracula. Broken Promises teamed up with NBC Universal to reimagine the legendary 1931 Dracula film starring Bela Lugosi, bringing the gothic horror classic into the world of streetwear. This collaboration was an opportunity to inject fresh energy into an enduring legend.
A Fresh Bite on a Horror Icon
With the blessing of NBC Universal, we had the chance to take Dracula and twist it through the lens of Broken Promises. This meant original artwork, bold designs, and an emotional, modern spin on the iconic visuals that made the 1931 film a masterpiece.
The result? A collection that felt as eerie, dramatic, and unforgettable as the Count himself.
Spooky Season, Streetwear Edition
Timed perfectly for Halloween, this collection was a dark dream come true. Featuring statement pieces with striking graphics, vintage horror poster elements, and macabre lettering, every item embraced the haunting aesthetic that Dracula fans love. From distressed textures to gothic typography, every detail was carefully crafted to pay tribute to the film’s chilling atmosphere. The release wasn’t just about clothing—it was about capturing a mood, an energy, a moment in time.
A Sell-Out Sensation
The Dracula collection didn’t just creep onto shelves—it flew off them. Selling out fast, the collab proved that horror and fashion are a perfect match. Fans of both Broken Promises and Dracula lined up to get their hands on the pieces, proving that even a 90-year-old legend still has fangs.
Horror Meets Hype—What’s Next?
This isn’t the first time Broken Promises has tapped into the darker side of pop culture, and it definitely won’t be the last. Whether it’s reimagining horror icons or pushing the boundaries of streetwear, we’re always looking for the next chapter to sink our teeth into.
Which classic horror legend should we bring into the Broken Promises world next? Let us know—your nightmares might just become our next inspiration.
