A festival lineup straight out of your MySpace top 8. The Used. Atreyu. Story of the Year. Pierce The Veil. The scene had officially risen from the ashes. And Broken Promises? We didn’t just show up—we took over. Exclusive merch. A skate ramp demo. Temp tattoos. Games. Giveaways. It was a full-on experience in October of 2022.
The Drop That Made History—Despite the Wind Trying to Stop It
It should’ve been perfect. But Las Vegas had other plans. Day 1? Cancelled. The wind came in like a bad breakup and shut down the festival before it even began. Fans were crushed. But instead of packing it in, we doubled down. When the gates finally opened, the energy was unmatched. The result? 7,000 tees sold in 48 hours.
From Merch to Mayhem
This wasn’t just about t-shirts—it was about a movement. Band members from The Used, Atreyu, and Pierce The Veil stopped by the BP booth to kick it. The Blink-182 bunny skated our ramp, dropping a cryptic hint about next year’s lineup. Blake Webber and Mod Sun made appearances. Fans got temporary tattoos, took part in giveaways, and left with more than just merch—they left with memories.
And let’s talk about the Devil Bear. If Coachella has its ferris wheel, When We Were Young has our inflatable icon. The towering Broken Promises Devil Bear became the undisputed photo op of the festival—a massive, looming reminder that we weren’t just a brand at this festival. We were part of it.
The Scene Lives On
Through cancelled days, sold-out drops, and unforgettable moments, Broken Promises proved that this scene isn’t dead—it’s louder than ever. What’s next? That’s for you to decide. Who should we collab with next? Drop your dream team in the comments.
