In the sun-drenched streets of San Pedro, California, Broken Promises unveiled their Summer 2017 look book, captured through the evocative lens of John Kingston. This collection was more than just apparel; it was a manifesto for a generation disillusioned by the broken promises of the world. Featuring standout pieces worn by iconic figures like Lil Peep and Lil Skies, the capsule served as a vivid expression of the raw emotions that define our era.
Broken Promises' summer capsule isn't just clothing—it's a visual rebellion. The collection responds to the pervasive sense of mistrust and disillusionment that colors our modern experience. It’s a constant reminder to stay cautious and trust nobody, in a world where words mean nothing, and promises are never kept. This is a collection for those seeking something real amidst the chaos.
The video is a haunting narrative, capturing the essence of youthful defiance and the search for authenticity. The transcript reads like a poem, layering imagery and emotion in a way that speaks directly to the heart of its audience:
"The crashing waves came to make it all stand still, at least there'll be peace inside my mind. I brought you here for a chance to get away. It's all temporary, the chosen isolation, the spark expressed between us. It's not running away if you know you can't escape but you're running away from. I'll return to hallow realities. I just needed a chance to present an empty beach to complete our empty souls. Just a couple of kids reaching for something real, something to see if the demons in the back of our minds even if it's just for the moment. I know that feeling wasn't meant to last. Forever means nothing."
The video, with its evocative imagery of deserted beaches and wistful youth, perfectly encapsulates the spirit of the collection. Kingston’s direction brings a raw, almost surreal quality to the visuals, reinforcing the themes of isolation and fleeting connection. It's a cinematic journey that resonates deeply with the viewer, offering a glimpse into the minds of a generation searching for meaning.
Lil Peep and Lil Skies, both prominent figures in the music and fashion scenes, brought the collection to life, wearing the pieces with an effortless cool that underscored the brand’s ethos. Their involvement added a layer of authenticity and cultural relevance, further cementing Broken Promises' position as a brand that truly understands its audience.
The Summer 2017 look book wasn’t just a fashion statement; it was a bold declaration of intent. It challenged the status quo and offered a fresh perspective on what it means to stay true to oneself in a world full of broken promises. Each piece in the collection is a testament to the brand’s commitment to creating apparel that speaks to the soul, offering something to look forward to in an unpredictable world.
For more insights and to experience the evocative journey of Broken Promises' Summer 2017 look book, watch the video below and immerse yourself in the narrative that has captivated a new generation of rebels, free thinkers, and anyone who has experienced the heartache of a broken promise.
For more information contact Broken Promises Co Founders Mandee Bence and Jason Blake.
