Broken Promises ventured into new territory with the launch of their "Lounge" collection, marking the brand's first foray into the world of underwear. This move was spearheaded by owner Mandee Bence , whose experience with the hugely successful "Chonies" brand provided a solid foundation for this new endeavor. Leveraging her expertise in women's underwear, Bence helped seamlessly integrate proven designs and high-quality materials into the capsule collection. Bence explained the transition, stating,
"It was a fun challenge for me to take the knowledge and experience that I had and integrate it into our lounge line."
The collection, while starting with just a few key silhouettes—and a men’s boxer in one color—represented a significant step for Broken Promises. Co-founder Jason Rotramel added, "We had already been producing clothing and denim and cut and sew and creating special, unique products. And so launching our 'Lounge' line was like a cool push for us. Even though our first thing was just basically a few silhouettes, it was still a big deal for us."
The collection embodies the edgy, emotional aesthetic Broken Promises is known for, now translated into a line of comfortable, stylish underwear designed for both men and women. This collection not only showcases the brand's versatility and commitment to quality but also their understanding of their customers' desire for products that blend comfort with a rebellious spirit.
Watch the video for the capsule drop below and experience how Broken Promises continues to expand its offerings, ensuring fans can express their unique style, even in their most private moments.
