The launch of Broken Promises' first footwear collection in spring 2020 marked a significant milestone for the brand, showcasing its unique identity and style. This collection was notably captured in a video produced by Jason’s brother, who portrayed the essence of the brand and its newest footwear line.
Slippin' into style
One standout item from this launch is the Graveyard logo embossed on sleek black slides. This design not only reflects the brand's aesthetic but also resonates with fans, as it has been worn by notable personalities like Travis Barker during his tours. The collection includes exclusive items such as the Anime slides, which gained popularity after being featured at Zumiez.
This footwear line was introduced as a web exclusive, emphasizing its limited availability and enhancing its desirability among collectors and fashion enthusiasts alike. The strategic decision to offer these items online aligns with modern consumer trends, catering to an audience that values both exclusivity and accessibility.
Celebrity Influence
Travis Barker’s endorsement of the Graveyard collection during his tours with Blink 182 has further elevated the brand's profile. His influence in the music and fashion industries brings a level of authenticity and appeal that resonates with fans and consumers, solidifying Broken Promises as a brand to watch.
Keep an eye on Broken Promises for future releases that promise to deliver on their creative vision.
