In true Broken Promises style, we took our brand to a whole new level by introducing the Promiseland Mixtape Series—a soundtrack to the brand that brought together music, fashion, and community. The first of its kind, the series was launched during the height of the COVID-19 pandemic, offering a way for fans to vibe out, stay connected, and experience something new while sheltering at home.
The mixtape series kicked off with an exclusive Twitch listening party, mixed by none other than Red Bull DJ Champion Four Color Zack, an incredible DJ from Seattle and a true friend of the brand.
With people stuck inside during covid, this was our way of keeping the energy alive, allowing our community to not only listen but also engage with promo codes, giveaways, and special activations in the chat. It wasn’t just a moment; it was a movement that allowed everyone to feel part of something bigger.
Four Color Zack set the tone with his insane talent, curating a mixtape that resonated with a wide audience of listeners. For the first time, we developed a landing page on our site where the mixtape played and the merch dropped simultaneously, giving people a unique way to shop while staying locked into the music.
This wasn’t just about featuring well-known names—it was about breaking new talent. The Promiseland Mixtape featured upcoming artists who have supported the brand, including names like Benny Mayne, Jutes, and Jasiah. These artists, along with some star-studded features, helped create a dynamic fusion that represented the true essence of Broken Promises—bold, expressive, and unapologetic.
The mixtape series didn’t stop there. As the world slowly reopened, we kept the momentum going, releasing new volumes of the Promiseland Mixtape, and letting fans discover the next chapter of Broken Promises. We continued to break new artists, showcase talent, and offer our community fresh, curated music alongside our most iconic collections.
The Promiseland Mixtape is where music and fashion collide, where you can listen and shop, and where Broken Promises brings the heat—no matter where you are.
