If you grew up in the early 2000s, there's a high chance Ed Hardy’s tattoo-inspired art left a permanent mark on your style, if not your skin. And Broken Promises? They've always championed wearing your heart (and every other emotion) on your sleeve. So, when two brands that thrive on raw, unfiltered emotion team up, the outcome is explosive. Welcome to Broken Promises' bold new collab with Ed Hardy.
Founders Jason and Mandy kicked off this journey with an unforgettable trip to Ed Hardy's legendary New York design studio. Picture yourself stepping into a room filled with decades of tattoo flash history—original sketches, drawings never before seen by the public, hidden treasures waiting to be rediscovered. Jason described it perfectly: "It was epic." And how could it not be? Every flash sheet and piece of artwork carried the weight of Ed Hardy’s legendary tattoo career—timeless yet strikingly modern.
But digging through archives wasn’t enough. True emotion calls for deeper commitment, right? So, they took a road trip to San Francisco and stopped at Tattoo City, Ed Hardy's legendary shop on Lower Lombard. There, Don Ed Hardy’s son, Doug Hardy, permanently inked both Jason and Mandy with classic Ed Hardy designs. Tattoos may sting, but as Jason put it, “We wear that shit with pride.” Each scar and tattoo tells a story, echoing the spirit that Broken Promises designs with every day.
This new collection is a love letter to Ed Hardy’s legacy—but it's written in Broken Promises' distinct voice. Think iconic flash art twisted through a lens of raw emotion and unapologetic style. Pieces like the Death Shadow denim jacket bridge past and present: featuring Ed Hardy’s trademark arches, detailed embroidery, custom screen prints, and co-branded tags, it screams authenticity.
And then there’s the Death Shadow Tee—a tribute and reinvention all at once. Imagine a jumbo-sized, rhinestone-studded Ed Hardy reaper over a chaotic Broken Promises backdrop. Mandy nailed the description: “We totally fucking blinged this reaper out." Casual understatement isn't their style, clearly.
Another standout? The Love Scars Tee. This one's a beast—a massive print featuring Broken Promises’ snake bites and Ed Hardy’s dagger through a rose, complemented by matching shorts with layered embroidery over screen print. You don’t wear these pieces quietly. You wear them loudly, proudly, defiantly.
Even the pants received special treatment. The Chaos Camo Pants aren't your typical camouflage—they've got a distressed vintage wash, elastic waistband, custom clasps, and carefully curated patches blending both brands' identities. Mandy rocked them effortlessly alongside the "Miss Me Later" tee, proving again that the best collaborations aren't forced—they’re felt.
The details, though—those little elements woven through each piece—are what truly make this collab remarkable. Co-branded sleeves, rhinestone embellishments, carefully embroidered hats, and even tattoo flash lining the inner pocket bags elevate every garment from "cool" to "collector's item."
This partnership isn’t just another capsule—it's a meeting of two storytelling powerhouses. It channels the rebellious spirit that defined Ed Hardy and amplifies it through Broken Promises’ emotionally charged style. It's nostalgia and innovation, boldness and vulnerability, ink and attitude—all stitched into one powerful collection.
Jason and Mandy created more than clothes; they captured a mood, a feeling, and transformed it into wearable art. It's emotional, unapologetic, and authentically rebellious.
The Broken Promises x Ed Hardy collab is now available. Time to wear your emotions—because promises may break, but this style lasts forever.
