Some collaborations just make sense. Broken Promises and It's Happy Bunny? That’s a match made in snarky, nostalgic heaven. We took Jim Benton’s iconic bunny—famous for its sharp tongue and unapologetic attitude—and reimagined it through the lens of Broken Promises, blending Y2K aesthetics with our signature edge.
The Resurrection of a Legend
If you were around in the early 2000s, you remember It's Happy Bunny. It was everywhere—stamped on notebooks, hoodies, and anything that could carry a cheeky insult. Fast forward to today, and the internet’s obsession with all things Y2K is stronger than ever. So, we did what had to be done: teamed up with the original artist, Jim Benton, and gave Happy Bunny a fresh new wardrobe.
A Drop Built for the Girls (and the Brave)
This wasn’t just about bringing It's Happy Bunny back—it was about doing it right. The first drop was fully dialed into the female audience, packed with fitted tanks, cargos, velour tracksuits, and custom feather ribbing and embroidery. Every detail was crafted to hit that perfect mix of playful and rebellious, because what’s It's Happy Bunny without a little bite?
And the reception? Insane. The fitted tanks flew. The cargos became an instant staple. The tracksuits? Let’s just say Y2K icons would be jealous.
Nostalgia, But Make It Fashion
While It's Happy Bunny has always been about attitude, this collab went a step further—turning that energy into wearable statements. From the “I’m Bad and You Love It” hoodies to the “You Suck and That’s Sad” crop tops, every piece lets you wear your mood loud and clear. It’s the kind of collection that makes people stop and read your fit, and maybe even rethink their life choices.
What’s Next?
The first drop was just the beginning. With nostalgia running at an all-time high and Broken Promises leading the way, who knows what’s next for Happy Bunny? One thing’s for sure—it’s back, it’s bad, and it’s better than ever.
Missed the first drop? Don’t make that mistake twice. Stay locked in for what’s coming next!
