Mountain Dew is turning up the heat, and Broken Promises is here to match the flames. This time, the drink that’s known for pushing boundaries has joined forces with the fire of Flamin’ Hot Cheetos, creating what PepsiCo has dubbed "one of our most provocative beverages yet." Introducing MTN DEW FLAMIN’ HOT, a spicy twist on the classic citrus soda that’s igniting palates and wardrobes alike.
A Fiery First
MTN DEW FLAMIN’ HOT combines the iconic citrus flavor of Mountain Dew with the unmistakable kick of Flamin’ Hot Cheetos, making it a one-of-a-kind experience. Whether you’re a die-hard DEW fan or a lover of all things spicy, this drink is designed to get people talking.
“As a brand, DEW has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the FLAMIN’ HOT beverage,” said Matt Nielsten, senior director of marketing at PepsiCo. “This is one of our most provocative beverages yet, and we’re excited for DEW Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.”
This limited-edition drink hit Mountain Dew’s online store on August 31, and it sold out almost instantly. But the fiery energy didn’t stop there—it spilled over into the world of fashion.
The Collab
To celebrate this unprecedented beverage, Mountain Dew partnered with Broken Promises to launch an exclusive apparel collection on September 4. Known for bold, unapologetic designs that speak to the rebellious spirit of its fans, Broken Promises was the perfect partner for this hot collaboration.
The Broken Promises x MTN DEW FLAMIN’ HOT collection blends vibrant designs with bold messaging, channeling the heat and intensity of the Flamin’ Hot brand. Expect fiery reds, vibrant oranges, and striking imagery that nod to the unmistakable look of a Flamin’ Hot Cheetos bag—all infused with Broken Promises’ signature edge.
This limited-edition collection includes hoodies, tees, and accessories, making it the ultimate way for fans to rep the heat—whether they’re sipping the spicy soda or wearing it loud and proud.
The Mountain Dew x Broken Promises partnership works because it’s more than just a beverage or a clothing line—it’s a shared celebration of bold, boundary-breaking creativity. Flamin’ Hot is not just a flavor; it’s a lifestyle. And Broken Promises is a brand that understands how to channel emotion, passion, and rebellion into everything it creates.
Whether you’re sipping the heat or wearing it, one thing is clear: this collaboration proves that sometimes, bold choices lead to unforgettable results.
Get in touch with Broken Promises Co Founders Mandee Bence and Jason Rotramel.
